HOW MUCH SOCIAL MEDIA ADVERTISING IS IMPORTANT FOR A BUSINESS?

“Hard work and following your passion alone can win a business in this current world.” Do you stand by this statement? When you ask me, I don’t, Social media advertising is the main reason business succeds thesse days. . Today, the majority of businesses are surviving just because of advertising, not the traditional one but the digital, social media adevertising. Advertising happens, even if our friends or relatives start a business. We share it with our circle; this is also a type of marketing, or we can say advertising. Today, everybody uses social media; from trillionaires to the common man, everyone spends time online.

I truly remember the starting stage of Facebook and Instagram, where we started using them purely for connecting with people. But times have changed; today, there is no time for personal connection. Today we use social media just to showcase our works and our lifestyles so people start talking about them. And slowly we started treating social media as our local market, but one thing that is different is we don’t go to the markets here, but still the product reaches us.

But right now it’s not just a market; it’s more beyond. People started using it as an advertising agency where they could easily get their products to the online market, and it opened a new way for social media advertising. 

So from my 3 years as a content creator and one year as a digital marketing expert in Thrissur Kerala, I have learned, experienced, and made it useful in my personal life. While we talk, we don’t get to know the actual power of social media advertising, but once we experience it, then only we will know the actual potential. So in this blog, I will cover mostly the social media advertising strategies you could use in digital marketing and why you should use them in 2025.

BENEFITS OF SOCIAL MEDIA ADVERTISING

The mode of communication has changed; even with our homies, we don’t talk; we prefer to send messages. We have all glued our eyes to the digital screen, and it would be a big blunder if we followed our traditional marketing even though it has its own benefits and strategies. But today we live in a world where the level of friendship is measured based on the number of reels we share. So let’s see how these platforms help you promote our products and services and help our business.

KEY ELEMENTS OF SOCIAL MEDIA ADVERTISING

• The size of the audience: From a 5-year-old to an 80-year-old, humans have a social account on any of the digital platforms. With the active users worldwide, we are not just promoting in our local area but the whole world.
• Targeting our audience: Although we have a huge number of users, all these users will not be relevant to our business. For this, the best way is targeting. And this feature makes social media advertising better than the traditional ones. We can easily target the right and required audience without wasting money.
• Budget-friendly: While comparing it with the other forms of advertising, it’s comparatively less costly with high benefits. The results are also better with social media advertising.
• Results can be measured: Unlike others here, we can measure the results of our advertising campaigns, look at the report, and make the changes that we need so we can make it better next time.
• Brand awareness: As we said earlier, this type of ad allows you to reach a wider audience, thus increasing the brand’s identity day by day. Not just brand awareness, it allows people to recall your brand when necessary. In simple brand awareness and brand recall lift will be boosted.
• Increased website traffic and conversions: Once we target our potential audience through social media advertising, we can easily increase our sales. An increase in sales means an increase in conversions, and an increase in conversions means an increase in our website traffic.
• Retargeting: We know once we have trust in a brand or product, we keep coming to them. Here we can target our past customers and the ones who have interacted with us so that they can easily know about our upcoming offers or anything beneficial to them. This way, we can build trust between users and the business.
• Performance and tracking: We know budget is the main important element we face while we run our ad. To optimise the budget perfectly, we can monitor some key metrics like clicks, impressions, CPR, etc., so that we can produce a better campaign with good ROI. So, social media advertising allows us to monitor our ads and take action accordingly.
• Customer Engagement: Customer service is one of the main things that runs a business; here in social platforms, it plays a huge role. Direct engagement with the users through likes, shares, comments, and even through DMs helps us create a positive, user-friendly experience

SOCIAL MEDIA ADVERTISING PLATFORMS

Currently, we have a huge number of advertising platforms here. I will discuss some of the best social media advertising platforms, and each one has its own special features and capabilities

• FACEBOOK ADS: Facebook is one of the oldest social media platforms, and it still hasn’t lost its aura, as billions of people still use it. It allows us to target our audience with so much detail. We can create both custom and lookalike audiences; it can generate all types of ad copies from photos, videos, carousel posts, lead ads, etc.
• INSTAGRAM ADS: Instagram ads are usually better for visually vibrant brands, as they produce videos, images, reels, and story ads. And its linking with Facebook Ads Manager made it easy to use. Today instagram is one of the most popular social media advertising platforms.

• LINKEDIN ADS: When we compare LinkedIn with other platforms, it’s quite professional in its way. Here we can target professionals and industry leaders according to the job type they have.
• TWITTER ADS: If you are looking to increase your brand awareness or engagement, Twitter Ads is a good option. Here you can see users going with trends and can easily engage with them.
• TikTok ADS: Even though TikTok is banned in some regions, it’s still quite popular among the youth. And it can give you great exposure in the market.

TYPES OF SOCIAL MEDIA ADS

• IMAGE ADS: They’re the simplest types of ads to use when you have a product, event, or offer to promote. You don’t need to stress over the quality hook and other things; just have some eye-catching images with some simple writing.
• VIDEO ADS: Video ads are run when we want to easily catch the attention of a user, and we can even make the user engage with our content and communicate with them.
• CAROUSEL ADS: If you have a range of images to promote, this is a good way. You can even create curiosity in users and ask them to swipe for more.
• STORY ADS: We all know what a story is on Instagram or Facebook. When you want to promote such stories, you can use this one.
• LEAD GENERATION ADS: When we want to collect leads of users from social media, the ads that come into use are lead ads.
• SHOPPING ADS: They help you to increase your sales; users can search and select the product that they need.

LET’S CREATE A RESULT-ORIENTED, STRONG SOCIAL MEDIA ADVERTISING STRATEGY.

• GOAL: No matter what you do, you should always know about your goal, or you should be aware of what you are doing, and that’s the first step you should check before making any strategies. Here, when it comes to social media advertising, it could be brand awareness, lead generation, website traffic, or any other, so choose wisely.
• AUDIENCE: Knowing your audience is an important factor when you are doing any marketing work. People differ in their interests, behaviour, and even in their demographics. So, use appropriate tools to analyse your audience and draft a effective strategy for your social media advertising campaigns.
• SELECTING PLATFORM: If you are targeting the youth of this generation and run ads on YouTube, there is a high chance that your campaign will fail, as today, most of the youth spend time on Instagram. So it’s important where you should run your ads; select the platforms with a thorough study.
• DESIGN YOUR CONTENT: Today, the content gets reach not just because of its quality. The way people engage and share it with their friends determines a huge part, so create attractive,, unique,, and eye-catching ones. Today, visually appealing and relatable content is getting noticed easily. You can go with the trend, but even in the trend setters, create your own ideas, including those trends. This way you can create impactful content for running your social media advertising campaign.
• BUDGET: You should always have a thought about how you should allocate your budget. Allocate the budget according to your goals and start with a lesser amount, and gradually produce better returns.
• REPORT & MONITOR: Don’t just run the campaign and vanish. If you are a good digital marketer, you should always check on the results and monitor your results. and optimise your campaign to a much better form so you get a better ROI, This will help you in creating better social media advertising campaigns in the future.

SOCIAL MEDIA ADVERTISING TRENDS IN 2025

• AD OPTIMISATION WITH AI: Today, AI has taken over every work we do; sometimes it provides better inputs and strategies than humans. Today, AI-driven ads have been showing better efficiency.
• SHORT-FORM VIDEOS: People prefer short videos over long videos. With the coming of Instagram Reels and TikTok, even YouTube came forward with Shorts, so keep your content short and simple.
• INFLUENCER COLLABORATION: With the coming of Instagram and TikTok, we can see a number of influencers in our community, so instead of spending more time and budget, you can choose influencers to promote your products and services. Today, micro-influencers are in high demand, as with them we can do barter collaborations or collaborations at a very low price.
• RISE OF SOCIAL COMMERCE: People have changed their minds to shop online rather than going to the shops, and with this, even larger brands started to bring their shopping experiences online, which even boosted social media.

CONCLUSION

From all this data and information, we can conclude that to run a successful business, you should do social media marketing; it has become so necessary in this digital era. From finding your goal to choosing appropriate strategies and monitoring, all can be done by yourself. But if you haven’t got much experience in this field, you can always go for an experienced one. Today it’s easy to find a FREELANCE DIGITAL MARKETING STRATEGIST IN THRISSUR, KERALA. Today having a digital marketer by your side is always a positive element for your business in this competitive world. Were everyone tries to be digital be onestep ahead of them not just in your branding process but also in the marketing sector.

So make use of the available resources around you, and let’s succeed together. 

THANK YOU.